Lancome Social Media

lancome social media


Social Media Marketing (Paperback)

Social Media Marketing (Paperback)


$168.04


Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Social Media Audit (Paperback)

Social Media Audit (Paperback)


$81.6


Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization`s social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization`s social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Social Media 101 (Hardcover)

Social Media 101 (Hardcover)


$32.11


A social media expert and blogger provides best practices for growing your marketing efforts in the social networking arena, including how to cultivate profitable online relationships, develop your brand, and build and monitor an effective Web site.

The Zen of Social Media Marketing (Paperback)

The Zen of Social Media Marketing (Paperback)


$21.01


"In `The Zen of Social Media Marketing`, Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketingnirvana" –Cover, p. 4.

The Social Media MBA (Hardcover)

The Social Media MBA (Hardcover)


$39.42


In essence, the book will help business professionals that already know and work with social media to take their knowledge to the next level  … to become experts within their organizations.  It is aimed not just marketers but at every decision maker in the organization: CEO, CTO, Product Director, Sales Director. Armed with the tools of this book they will be able to understand how to:Make Social Media part of the company’s DNAJustify increased spend on Social MediaGet how others are creating success via Social MediaKnow what the future holds for Social MediaReaders can ensure they are using social media channels appropriately, and with purpose:They will be able to understand the change that social media brings to the traditional flow of an organization –  and learn how to form a strategy to prepare for change and how to roll out Social Media strategies for the entire organization (including “ten tips to point the way”)They will understand the impact and ROI of Social Media on the organization, and how to develop a business case for investmentThey will draw insights on cultural and linguistic challenges of Social MediaThe contributions from the 18 Social Media experts bring an enormous breadth of practical, hands-on experience to the topic area. Each chapter offers key learning points and take outs that will make this a must have “how to book” for any business person wanting to raise their game in Social Media.

Social Media for Seniors (Paperback)

Social Media for Seniors (Paperback)


$32.12


Social media such as Facebook and Twitter have become an undeniable?and seemingly inescapable?aspect of modern culture and daily communication, and this helpful guide provides the ins and outs of social media for seniors so that all levels of tech savvy can participate and connect with the enormous established social media population. Using approachable step-by-step instructions and featuring screenshots throughout for easy reference, this book focuses on the basics of social media, including creating accounts across the different platforms, adding personal information and photographs, building friend groups, privacy settings, and tips for business use. From keeping in touch with family and reconnecting with friends to marketing and growing a business or managing clubs and organizations, this guide introduces seniors to the social media scene with all the essential tools for establishing their online presence.

The Social Media Handbook (Hardcover)

The Social Media Handbook (Hardcover)


$73.03


Just like e-mail and the Internet, social media are fraught with potentially costly risks for business, including litigation, regulatory violations, loss of confidential data, mismanaged business records, public relations nightmares, security breaches, and lost productivity. The potentially costly business risks associated with social media cause many companies to minimize compliance rather than take advantage of its benefits. The Social Media Handbook guides HR professionals and business managers through the rules, policies, and practices that can be used to develop a strategic social media management program. The text provides practical advice on writing policy, educating employees, and using technology tools and fully addresses common concerns regarding legal, regulatory, and organizational risks. These valuable best practices will help businesses stay ahead of the curve and safely leverage the marketing and communications benefits offered by social media.

Likeable Social Media (Paperback)

Likeable Social Media (Paperback)


$22.61


Yes, you do have to be liked by everyone!Real friends communicate with honesty, listen closely, and aren`t afraid to admit when they`re wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic “brand personality” through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand`s popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You`ll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

The Social Media Strategist (Hardcover)

The Social Media Strategist (Hardcover)


$33.97


Build a powerful social media strategy to increase buzz?and the bottom line?Whether you`re Fortune 500 or a small business owner, if you`re looking for success in this field, you owe it to yourself to read this book.??George G. Smith Jr., Social Strategist, PepsiCo?After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider`s discussion about real adoption. This book should be on every corporate and agency practitioner`s shelf.??Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone?This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world.??Olivier A. Blanchard, author of Social Media ROI?The Social Media Strategist is refreshing because it has substance amidst a sea of social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you`re serious about business and committed about leveraging social media, you need to read this book.??Esteban Contreras, Social Media Marketing Manager, Samsung USA?Christopher offers a refreshing point of view as a seasoned practitioner and leader in the earliest days of the social media evolution. He describes the challenges of large-scale internal change and the rewards of integrating social media business planning, and he shares real-world examples of successful campaigns.??Shauna Causey, Head of Social Media, NordstromAbout the Book:In today`s fast-paced professional climate, large comp

Social Media Analytics (Hardcover)

Social Media Analytics (Hardcover)


$47.54


Align strategy with real metrics using social monitoring best practices!Social media is the hottest topic in marketing today—but do you really know how to take strategic advantage of everything Facebook, Twitter, LinkedIn, and other site have to offer?You`re not alone. The most common questions heard in marketing departments today are: How many customers did we get? How many products did we sell? What were our sales margins? Few know the answers; most don`t even know how to get the answers.Web analytics and SEO specialist Marshall Sponder has developed sophisticated tools for measuring social-media metrics for all the major platforms, and, in Social Media Analytics, he shows you how to track social media in organizations of various sizes and types—from B2B and C2C to nonprofits and government. Learn how to:Obtain and measure metrics from social media Set up social-media audits and scorecardsUse hard data to formulate business strategy Filled with in-depth case studies from a range of industries and in-depth reviews of several social-monitoring platforms, Social Media Analytics concludes with an insightful look at where the field will be going during the next few years.

Social Media and the Law (Paperback)

Social Media and the Law (Paperback)


$40.73


This insightful, first-of-its-kind book gives business and marketing professionals practical strategies for successfully navigating the unique new risks of social, mobile, and online media. Armed with this book, business decision-makers can implement secure and successful social and mobile marketing programs while maintaining strict legal and regulatory compliance in a fast-changing environment. Author and attorney Robert McHale has spent fifteen years at the forefront of information technology and intellectual property law. Now, he distills his knowledge into a 100% practical guide specifically for non-lawyers. Writing in plain English, McHale reviews today`s US laws related to social media, and illuminates both the legal and business risks associated with it. Readers learn best practices for: * Avoiding high-profile human mishaps that can instantly damage reputation, brand equity, and goodwill, or create massive potential liability * Ensuring the security of sensitive company information, from customer data to business leads * Safely utilize online pre-employment screening * Monitor and regulate employee usage of social media * Understand the e-discovery implications of social media in lawsuits * Preventing unfair or deceptive endorsements and other issues in user-generated content * Avoiding unintentional employment and labor law violations * Managing the legal implications of "gamification" in online/mobile media * And much more…

Social Media Intelligence (Paperback)

Social Media Intelligence (Paperback)


$33.64


Companies know they must monitor the online conversations that mention their brand, competitors, or industry – but few of them know how to do it effectively, and even fewer are making effective use of the information they gather. In Social Media Intelligence, leading social media expert Sally Falkow shows them how. Writing for entrepreneurs, marketers, advertising specialists, and PR professionals, Falkow demystifies today's powerful social media analysis tools, and demonstrates how to make the most of them. In plain English, she introduces best practices for capturing data, analyzing it, and above all, using it for competitive advantage. She guides companies in going beyond "reactive" techniques (intended to protect brands and avoid crises) to "proactive" monitoring (for identifying powerful new business opportunities). From "social graphs" to content strategy, Falkow offers realistic and actionable guidance – illuminated with plenty of visuals, examples, and case studies. The newest book in our highly successful Que Biz-Tech series, Social Media Intelligence will help companies pinpoint their best potential customers, discover where those customers spend their time, uncover what they care about most – and transform that knowledge into profits.

The Global Impact of Social Media (Paperback)

The Global Impact of Social Media (Paperback)


$55.18


Presents a collection of essays looking at social media services and their effects, including how they influence popular opinion, their censorship, and their potential.

The Social Media Reader (Hardcover)

The Social Media Reader (Hardcover)


$148.29


With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O`Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Social Media for Educators (Paperback)

Social Media for Educators (Paperback)


$78.93


This important book includes case studies and practical strategies to help design learning activities within a course that will take advantage of social media in order to better meet pedagogical needs and increase the course effectiveness. Administrators will also find the information useful for planning programmatic implementations and faculty development programs for the use of social media. Although the practical uses shared will focus on pedagogy in higher education, these uses can be generalized to other sectors such as K-12 or organizational learning. The issues addressed in the best practices and in faculty development can be informative for individuals involved in professional development and network building.

The Social Media Bible (Paperback)

The Social Media Bible (Paperback)


$39.87


The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition, there are several updates and additions including,A detailed update to the 120+ companies outlined in the guide portion of the bookA complete rewrite of Chapter 3 to remove the MySpace-centric information and to include newer networks like Google+  Information on how Google and other search engines are giving preferential treatment to blogs and keywords on social networks, as well as information on the changes made to algorithmsMore information on plug-ins, widgets, apps, and integrationUpdates on Twitter and YammerTechnology changes and additions like the iPad, Apps, Foursquare, and other geo-targeted networksMobile marketing and  how it is increasing as an accelerated pace Throughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media.

The Social Media Agenda (Paperback)

The Social Media Agenda (Paperback)


$22.52


“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”–Guy Kawasaki, author of Enchantment   “Get Bold is…a book to be embraced, studied, and implemented.”–Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!   With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions   How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative   A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:Align organizational goals and cultureGain social trustEngage through experiencesNetwork your business processesDesign for reputation and risk managementAnalyze your data…and win!   Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven–and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.   In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGEND


September 1st, 2007 in cosmetics | tags: , , , , ,

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