Estee Lauder Video

DKNYMEN debuts with fragrance in Selfridges Sheridan & Co.

DKNY MEN will unveil new scent in the UK Selfridges Oxford Street on the set. on the promotional areas. Created by retail experts. Sheridan and open beginning in late February and is located in Selfridges for two weeks.

Sheridan & Co has been appointed as brand Estee Lauder After winning their respective owners. The third pitch to create a symbol support. – Store open for DKNY MEN. Sheridan & Co to create a promotional campaign to launch. Smell in eight sites in Boots and Debenhams in the UK in March . Fragrance will launch in the UK in June.

Sheridan's creative team took inspiration from unusual scent bottle of gray paint, which is shaped like the symbol Flat Iron Building in New York. Echo design square shape. Of the building and the reference horizon New York featured on the packaging.

Sheridan has created four Promotion. Installation for DKNY in key areas. Selfridges. The first floor is a set of four promotional buyers will see when they walk to the main entrance. . This property horizon New York in acrylic and displays a blue bottle and packaging.

The second advisory Selfridges. Arch is clad each side with inset Shelving, acrylic display blue perfume Plasma screen video playback under promotion.

Region promotion finally outside. Gordon's bar in men's clothing department. . Podiums, and units set Merchandising. Sitting in front of a backdrop photography promotion.

About DKNY Men's fragrance

DKNY MEN is inspired by all of the city. … Twist of lime and energy. mandarin now you get the feeling of cold rainy city. Juniper shakes up and wise clary. For the fresh emotion … Fast, Save the spicy white pepper and cardamom suspect city vibe infuses lavender purple leaves while drenches with wet rice complex. People … carved sandalwood with Cedar and patchouli structure of modern luxury is redefined by orris vetyver and marginalized.

About the Author

more info on http://www.sheridanandco.com/

For further information
Fiona Gilgrist at House PR on 07777691510 / 01536 772256 fiona@housepr.co.uk

For more information on DKNYMEN

Patrizia Galeota T: 0870 034 6859 E: pgaleota@estee-lauder.co.uk

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