Estee Lauder Strategy

Most Home Based Franchise Entrepreneurs Are Blind To This One Simple Fact and Are Failing Because Of It

In part three of this four part series of why 95% of people fail in their home based franchise I am going to ask you to dig deep within yourself and if any of the information that I am going to share with you holds true even the to the slightest degree….are you going to be willing and are you going to be able to make the changes that are needed to be made for your success in your home based franchise and in your life?

Most Home Based Franchise Entrepreneurs do not look outside of their box for different solutions and answers. 

Successful home based franchise entrepreneurs are successful because they borrow ideas from, in most cases, businesses that are outside of their specific industry; this would include ideas from outside your MLM or direct marketing company.  They tend to think outside of their own four walls for additional ways to be successful.  Let me give you just a few examples…

McDonalds, Burger King…most of the early fast food chains did not originally have drive thru windows.  You had to physically go in, order your food and either eat in or take it home. 

Did you know that the drive thru concept was not born from fast food restaurants?  The original idea came from drive thru banking.  Obviously somewhere along the way the fast food industry realized the convenience to their customers in not having to get out of their car to do business with them and there you go… drive thru windows were born. 

Today, most fast food restaurants, donut places, and coffee stands are enjoying the added revenue of giving the convenience to their customers by providing them the option of a drive thru.  And while the restaurant chains like Uno’s, Applebee’s and PF Chang’s don’t have drive thru windows…yet…they do have curb side delivery… The next best thing.  How can you make it more convenient for your customers, leads and prospects to do business with you in your home based franchise?

Another example of “borrowing” an idea from a different industry is Netjet.  For those of you who don’t know; Netjet is a fractional ownership in private jets.  Pretty cool, right?  Well, where do you think that Netjet got the idea from?  The time-share industry.  Fractional ownership of vacation property to make it more affordable has been around for decades and now Netjet is doing the same thing for those customers who want the luxury of having their own jet, but don’t want the financial burden of the entire investment.

I am actually looking into a fractional ownership of a beachfront property.  The concept is brilliant.  You might not be able to afford a luxury item of one kind or another, but you bring several like-minded individuals in on the same purchase…work out an agreement of time of use and viola…everyone gets to enjoy and take pride in ownership of something that otherwise might have been financially out of reach. 

Are the products or your specific opportunity in your home based business high ticket items?  Could the cost be divided up by several like-minded individuals and the value of the products and opportunity be shared among everyone? 

Depending upon your product or service, these individuals don’t necessarily need to even live near each other.  Are you thinking outside of your four walls yet?

One of the most successful marketing strategies of all time is giving a gift with an appointment or a purchase.  The pharmaceutical industry took this idea to an entirely new level and was severely reprimanded because of it…but gifting was not originally born from the pharmaceutical and medical industry.  No, it was originally born from the cosmetic industry…you might have heard of her…Estee Lauder.  Estee Lauder was the first to give free lipsticks and cosmetics to passer bys and to those who purchased something in the Estee Lauder line. 

In Sydney Biddle Barrows new book “Uncensored Sales Strategies” the Mayflower Madam incorporated very successfully the marketing strategy of giving gifts.  Now, I know where your mind might be going at this point and you can stop right there!!  My suggestion for you is to read this book, co-authored by Dan Kennedy.  It is a brilliant sales and business book. 

Getting back to the topic…when Sydney was the Mayflower Madam, she would gift her best clients with a bottle of Dom Perignon.  You will have to read the book for the marketing strategy for this very expensive and tasty gift and I will tell you it was certainly a win/win business strategy for her very successful enterprise.

To me, this is one of the simplest ways to up-sell and command repeat business time and time again in any business, not just your home based franchise.  The gift doesn’t have to be huge or expensive, as is the bottle of Dom Perignon… although I must say that pens and pencils with the company’s logo on them are a getting to be a bit tired.  This age old marketing strategy can literally be done in any industry.  Get creative, have fun and reap the financial rewards that you will see in your home based franchise.

The bottom line is that you need to start to think outside of your industry box.  When you start to take a look at different ideas that have been successful in different industries don’t put on the blinders and say that it would never work for your home based franchise and your industry.  Don’t fall into the trap of finding every excuse under the sun as to why something will not work for you just because you don’t come from the same cookie cutter industry.

Take a look at where your home based franchise is right now.  Would you like your business to be more successful, more profitable, and continue to grow despite the craziness of a sagging economy?  If your answer is yes, then take off your blinders and take a look around at other industries that are making it happen in today’s economy.  What are they doing for their marketing campaigns and then take a page out of their successful play book and adapt it to be successful in your  home based franchise. 

Successful home based franchise entrepreneurs get rich by finding the opportunities and tweaking these opportunities to make them their own.  You can absolutely do the same.  If you have any questions on this 4 part series of why 95% of people and home based franchises fail, please give me a call or give me an e/mail.  Go take some great action and have a terrific day.

About the Author

Jen Gilbert is the CEO of JBS Communications, LLC; a company devoted to empowering entrepreneurs around the world with marketing, sales and mindset tools to live the freedom based lives of their dreams.

While best known for her sales/marketing success and expertise, her team shares that her greatest impact is her straight-forward and unique dedication to mentoring, coaching and leadership.

For more information on Jen Gilbert go to:

http://www.JenniferLGilbert.com

http://www.JenGilbert.net

Estee Lauder Pure Color Gloss – 03 Aubergine 6ml/0.2oz $17 Estee Lauder – Aubergine No.03 Offers a shimmering ultra-glossy look Adds extra sparkle & shine to your lips Provides a full-volume color

Estee Lauder Estee Super Eau De Parfum Spray 60ml/2oz $59.5 A signature scent classically feminine yet surprising The second fragrance created by Mrs Estee Lauder Sweetly floral notes of jasmine rose & ylang-ylang Blended with sparkle of raspberry peach & citrus oils Has a lighter concentration of essential oils than Pure Fragrance Spray Gives a more casual feeling perfect for daytime or warmer weather

Estee Lauder Estee Super Eau De Parfum Spray 30ml/1oz $35 A signature scent classically feminine yet surprising The second fragrance created by Mrs Estee Lauder Sweetly floral notes of jasmine rose & ylang-ylang Blended with sparkle of raspberry peach & citrus oils Has a lighter concentration of essential oils than Pure Fragrance Spray Gives a more casual feeling perfect for daytime or warmer weather

Estee Lauder Eyelining Brush - $12.5 Gives a precise clear line for professional makeup results Made with the finest-quality materials Sculpted & trimmed with precision to optimize application & performance of makeup

Estee Lauder Golden Jewel Powder Compact (Limited Edition) – #01 Gentle Beige 7g/0.24oz $44.5 Contains Estee Lauder Signature Shimmer Powder Encased in a golden mirrored metal compact decorated with a butterfly pattern on the lid Imparts a soft glow to any complexion Comes with a small pink brush applicator

Estée Lauder Estee Super Eau De Perfume Spray 30ml/1oz $105 A signature scent classically feminine yet surprising The second perfume created by Mrs Estee Lauder Sweetly floral notes of jasmine rose & ylang-ylang Blended with Sparkle of raspberry peach & citrus oils Has a lighter concentration of essential oils than Pure Perfume Spray Gives a more casual feeling perfect for daytime or warmer weather

Estée Lauder Estee Super Eau De Parfum Spray 60ml/2oz $152.5 Uma fragrância assinada classicamente femininas mas surpreendente. A segunda fragrância criada pela Mrs Estee Lauder. notas florais adocicadas de jasmim rosa e ylang-ylang. Misturado com brilho de pêssego framboesa e óleos cítricos Tem uma leve concentração de óleos essenciais puros de Fragrance Spray. Dá uma sensação mais casual perfeita para dias ou climas mais quentes.

Est̩e Lauder [PO#12000631 Wealth Color] Estee Lauder Set YOF3 5pcs+1bag $228 Kit Estee Lauder: 1x Advanced Night Repair 30ml/1oz 1x Creme modelador Resilience Lift Night Firming/Sculpting Face and Neck Creme 7ml/0.24oz 1x Resilience Lift Firming/Sculpting Face and Neck Lotion SPF 15 5ml/0.17oz 1x Creme Resilience Lift Firming/Sculpting Eye 3ml/0.1oz 1x Mascara Sumptuous Bold Volume Lifting Mascara Р# 01 Black 2.8ml/0.1oz Ideal para uso pessoal ou para presente

Estee Lauder Square Shading Brush - $19.5 Designed for applying any eyeshadows on eyelids Perfectly defines & shapes eye contour areas Made with the finest-quality materials Sculpted & trimmed with precision to optimize application & performance of makeup

Estee Lauder Lip Brush 13L - $17 With a refined texture that glides onto lips sleekly Offers medium coverage & flexible application Can be used sparingly as concealer or lighter coverage or be layered for full coverage Broadly shields lips from damaging sun rays

Estee Lauder Intuition Parfum 15ml/0.5oz $59 Elegant refreshing and oriental floral fragrance Base notes are orange mandarine bergamot and grapefruit Middle notes are gardenia petals and Chinese rhododenron Final notes are sweet woods and vanilla. Recommended for casual type fragrance

Estee Lauder Estee Lauder Set: Night Repair 30ml + Neck Creme 7ml + Face & Neck Creme SPF 15 5ml + Eye Creme 3ml + Mascara 2.8ml 5pcs+1bag $75.5 Estee Lauder Set: 1x Advanced Night Repair 30ml/1oz 1x Resilience Lift Night Firming/Sculpting Face and Neck Creme 7ml/0.24oz 1x Resilience Lift Firming/Sculpting Face and Neck Lotion SPF 15 5ml/0.17oz 1x Resilience Lift Firming/Sculpting Eye Creme 3ml/0.1oz 1x Sumptuous Bold Volume Lifting Mascara – # 01 Black 2.8ml/0.1oz Ideal both for personal use & as a gift

Estee Lauder Pleasures Comfort Shave Gel 200ml/6.7oz $40.5 A delicately perfumed shave gel for men Prepares skin & beard for a close comfortable shave Prevents minor nicks & scrapes Leaves skin refreshed & comfortable

Estee Lauder Intuition Body Wash 200ml/6.7oz $36 A luxurious moisturizing body wash A unique property to lock the natural moisture contact of your skin Gently cleanses & hydrates the natural skin Leaves skin completely soft & clean Feels clean & fresh after use

Estee Lauder Beautiful Perfumed Body Powder 100g/3.3oz $55.5 Relaxes your body skin while absorbing excess moisture Lightweight powder captures the modern fragrance Let you enjoy the pleasures everyday Leaves skin feeling comfortably soft & sheer Suitable for all skin types

Estee Lauder High Gloss – No. 12 Spice 15ml/0.5oz $18 Gives your lips irresistibly glossy Amplifying formula plumps lips naturally Long lasting for hours Delivers soft & comfortable sensation Leaves your lips shine sensuously full & attractive

Estee Lauder Brasil Dream Cologne Spray 50ml/1.7oz $43 This fragrance provokes shine of Brazilian sun Indulges senses with hot fruity & opulent floral notes Scent opens with delicious aromas of guava neroli pineapple & orange blossom The heart reveals essence of night jasmine & gardenia from Brazil Dry down to base notes of patchouli sandalwood & coconut milk Perfect for daily wear

Estee Lauder Re-Nutritiv Cream 50ml/1.7oz $92 A luxurious high performance cream to deeply nourish skin Provides intensive moisture care to keep skin hydrated Incredibly overnight creme to regenerate skin during sleeping Skin feels remarkably softer smoother more supple Promotes the beauty & health of skin

Estee Lauder Re-Nutriv Lifting Mask 50ml/1.7oz $84 Helps repair the skin’s moisture barrier Softens smoothes & calms skin Evens out skin tone & helps fade discolourations With Vitamin E firms & lifts skin Helps reduce the signs of ageing

Estee Lauder Re-Nutriv Hydrating Foam 125ml/4.2oz $46 An ultra-hydrating foamy cleanser Thoroughly removes dirt & impurities Helps restore skin’s moisture barrier Boosts skin to get the most out of other skincare products Instantly soothes & calms the complexion For dry/delicate skin

Estee Lauder Advanced Night Repair Concentrate 30ml/1oz $81 A powerful treatment to reinvent a beautiful new life for skin Contains 5 times of patented recovery complex in Advanced Night Repair Serum Intensively increases skin natural ability to repair cumulative damage Visibly eliminates effects of assaults & stresses Revitalizes & renews appearance every night After 21 nights skin appears more rested even-toned supple smooth & healthy

Estee Lauder Re-Nutriv Cream 500ml/16.7oz $354.5 A luxurious high performance cream to deeply nourish skin Provides intensive moisture care to keep skin hydrated Incredibly overnight creme to regenerate skin during sleeping Skin feels remarkably softer smoother more supple Promotes the beauty & health of skin

Estee Lauder Gentle Eye MakeUp Remover 100ml/3.4oz $25 Oil-free formula Removes eye makeup quickly and easily without leaving any oily residueSuitable for contact lens wearers

Estee Lauder Verite Moisture Relief Creme 50ml/1.7oz $55 Helps rebuild skin’s defense barrier Effectively keep skin soft & hydrated Improves skin’s elasticity & resilience

Estee Lauder Triple Creme Skin Rehydrator 50ml/1.7oz $58 A super-hydrating mask Thoroughly draws out dirt & impurities Ensures skin to ideal texture in 10-minute For all skin types

Estee Lauder Pleasures Jasmine Violet Splash 240ml/8.1oz $71 A sheer indulgent green floral fragrance for women Cheerful beautiful sensual & alluring Scent opens with blend of tuberose & jasmine petals Follows with fresh notes of wet crisp cucumber & velvety violet leaves Dry down to a hint of carnation to add cool spiciness & mystery Perfect for daily wear

Estee Lauder Illusionist Mascara – No.02 Brown 7ml/0.23oz $30 With exclusive aero-dynamic gel formula Provides a lightweight longwearing lift Available in black brown blue & purple

Estee Lauder Alliage Sport Spray 50ml/1.7oz $60 A green citrus & woody fragrance for younger women Crisp energetic & vivacious Top notes of jasmine & citrus Middle notes of rose & walnut Base notes of oak moss vetiver & cedar Recommended for daytime & causal wear

Estee Lauder Idealist Even Skintone Illuminator 50ml/1.7oz $123 A rapid-functioning brightening serum With a mild intensive & oil-free formula Developed with Triple-Optic Technology CorrectTone Technology & anti-oxidants Helps boost radiance of skin & improves uneven tone Effectively minimizes appearance of blotchiness blemish marks dark spots & discolourations Unveils a clearer fresher & younger looking complexion To use: Apply day & night to cleansed face. Follow with moisturiser