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Here’s the Hottest Secret in Fragrance: Go Back to the Classics!

What makes a fragrance endure? Chanel No. 5 has been around for 84 years and there is no indication it has lost any of its popularity. Coco Chanel wore it; Marilyn Monroe put it on at bedtime; Nicole Kidman uses it. It’s available everywhere and well known, yet none of this diminishes its appeal. In fact, there are probably girls in kindergarten right now who are going to grow up and call Chanel No. 5 their favorite fragrance.

So why does a perfume like this last and other perfumes fall by the wayside?

Look at another perfume that came out around the same time as Chanel No. 5. It’s called Evening in Paris and it was concocted by the same perfumer who developed No. 5 for Coco Chanel. He was a Russian immigrant to Paris named Ernst Breaux. Breaux’ Evening in Paris was a huge hit; at one time (back in the 1950s) it was a top-selling fragrance in the U.S.

Evening in Paris is still manufactured, but you’d have to go to the Vermont Country Store to buy it. They import it as a “hard to get” item. They get it from France, where it is still made, but to a lot less fanfare.

The fact is that the perfume business, like most other businesses, relies on marketing to make and keep its products in the public eye. When marketing efforts die down, a fragrance can fall from favor or just gradually fade from memory.

I suspect that many grand and glorious scents have disappeared from the scene because they simply were no longer promoted (or promoted as aggressively) by their manufacturers.

What about scents that seem trendy? So many fragrances get tied up to the fashions of the day that they disappear when the fashion gets dated. I suspect that 10 years from now, the sugary, fruity scents so popular today will seem less appealing. But they won’t all disappear because some will make it to the pantheon of the classics.

Take Youth Dew, a celebrated oriental scent by Estee Lauder that was extremely popular in the 1960s. Youth Dew is a bit at the opposite end of the spectrum of what is popular in perfume today: Youth Dew is potent, feminine, and full of those sultry oriental notes that are so rare today. This perfume is much more powerful than anything that is commonly worn today. In fact, Youth Dew recently got an official remake to update the scent in the form of Youth Dew Amber Nude (to accommodate today’s lighter preferences).

But Youth Dew remains a classic because the original is still on the market and it’s still sold and worn today. (I wear it, myself … on occasion.) The reason that Youth Dew has lasted even though the fashion in fragrance has shifted is a testament to its classic status.

A classic is a perfume that works well. Whether you love it or hate it, you have to admit that it has balance, harmony, charm, and appeal. To me, classic scents are memorable. If you can remember what the fragrance smelled like (even imperfectly), you are likely dealing with a fragrance so skillfully put together that it has classic potential.

Some fragrances from the 1960s have all but disappeared. Looking for Tigress? Tweed? Love?

Some fragrances from way back then are still around but just tougher to locate. Remember Muguet du Bois by Coty? I consider that a classic, not just because it’s still around but because it’s an amazing fragrance. It’s lily of the valley but its lightness gives it a fresh quality that makes it amazingly appropriate for today’s tastes.

Today’s tastes may or may not churn out classics. With an abundance of fruity florals, sugary scents, and gender-spanning fresh fragrances, the fragrances of the turn of the millennium are definitely going to be distinctive.

Where will perfumery take us next? From the days of Marie Antoinette till now, we’ve never ventured too far from the florals. True, in the days of the celebrated French queen, florals were natural and in the days of the celebrated French icon (Coco Chanel), florals were spiked with artificial “sparkly” notes of aldehyde, and even today, florals are dressed up with smells of soap (Grace by Philosophy) or food (Groove by Carol’s Daughter).

Then again, perfumery could detour us back to the spicy scents of the ancient world. Queen Esther and the ancients before her used myrrh, frankincense, and other bitter elements. Youth Dew was an homage to this kind of scent, and you can still see elements of the ancient oriental in Burberry Brit and Angel by Thierry Mugler.

Classic perfumes are the stuff that lasts, not just on your skin, but on the store shelf and in the minds of perfume lovers. When a perfume can jump a generation and be worn equally well by mother and daughter (and grandmother), that’s a classic. When a perfume lasts longer than the latest in color or the newest trends in hemlines, it could just be a classic.

A classic is not a scent that is “young” or “old” or “hip” or “mature.” I think even calling scents “daytime” or “nighttime” paralyzes the classic nature of those scents that just always work, in or out of fashion.

About the Author

Want to buy perfume but don’t know what to buy? Get your free Perfume Profile from http://www.ThePerfume-Reporter.com . This article was written by Joanna McLaughlin whose favorite scent today is Chance by Chanel.


Estee Lauder Pure Color Gloss - 03 Aubergine 6ml/0.2oz


Estee Lauder Pure Color Gloss – 03 Aubergine 6ml/0.2oz


$17


Estee Lauder – Aubergine No.03 Offers a shimmering ultra-glossy look Adds extra sparkle & shine to your lips Provides a full-volume color

Estee Lauder Estee Super Eau De Parfum Spray 60ml/2oz


Estee Lauder Estee Super Eau De Parfum Spray 60ml/2oz


$59.5


A signature scent classically feminine yet surprising The second fragrance created by Mrs Estee Lauder Sweetly floral notes of jasmine rose & ylang-ylang Blended with sparkle of raspberry peach & citrus oils Has a lighter concentration of essential oils than Pure Fragrance Spray Gives a more casual feeling perfect for daytime or warmer weather

Estee Lauder Estee Super Eau De Parfum Spray 30ml/1oz


Estee Lauder Estee Super Eau De Parfum Spray 30ml/1oz


$35


A signature scent classically feminine yet surprising The second fragrance created by Mrs Estee Lauder Sweetly floral notes of jasmine rose & ylang-ylang Blended with sparkle of raspberry peach & citrus oils Has a lighter concentration of essential oils than Pure Fragrance Spray Gives a more casual feeling perfect for daytime or warmer weather

Estee Lauder Eyelining Brush -


Estee Lauder Eyelining Brush -


$12.5


Gives a precise clear line for professional makeup results Made with the finest-quality materials Sculpted & trimmed with precision to optimize application & performance of makeup

Estee Lauder Golden Jewel Powder Compact (Limited Edition) - #01 Gentle Beige 7g/0.24oz


Estee Lauder Golden Jewel Powder Compact (Limited Edition) – #01 Gentle Beige 7g/0.24oz


$44.5


Contains Estee Lauder Signature Shimmer Powder Encased in a golden mirrored metal compact decorated with a butterfly pattern on the lid Imparts a soft glow to any complexion Comes with a small pink brush applicator

Estée Lauder Estee Super Eau De Perfume Spray 30ml/1oz


Estée Lauder Estee Super Eau De Perfume Spray 30ml/1oz


$105


A signature scent classically feminine yet surprising The second perfume created by Mrs Estee Lauder Sweetly floral notes of jasmine rose & ylang-ylang Blended with Sparkle of raspberry peach & citrus oils Has a lighter concentration of essential oils than Pure Perfume Spray Gives a more casual feeling perfect for daytime or warmer weather

Estée Lauder Estee Super Eau De Parfum Spray 60ml/2oz


Estée Lauder Estee Super Eau De Parfum Spray 60ml/2oz


$152.5


Uma fragrância assinada classicamente femininas mas surpreendente. A segunda fragrância criada pela Mrs Estee Lauder. notas florais adocicadas de jasmim rosa e ylang-ylang. Misturado com brilho de pêssego framboesa e óleos cítricos Tem uma leve concentração de óleos essenciais puros de Fragrance Spray. Dá uma sensação mais casual perfeita para dias ou climas mais quentes.

Estée Lauder [PO#12000631 Wealth Color] Estee Lauder Set YOF3 5pcs+1bag


Estée Lauder [PO#12000631 Wealth Color] Estee Lauder Set YOF3 5pcs+1bag


$228


Kit Estee Lauder: 1x Advanced Night Repair 30ml/1oz 1x Creme modelador Resilience Lift Night Firming/Sculpting Face and Neck Creme 7ml/0.24oz 1x Resilience Lift Firming/Sculpting Face and Neck Lotion SPF 15 5ml/0.17oz 1x Creme Resilience Lift Firming/Sculpting Eye 3ml/0.1oz 1x Mascara Sumptuous Bold Volume Lifting Mascara – # 01 Black 2.8ml/0.1oz Ideal para uso pessoal ou para presente

Estee Lauder Square Shading Brush -


Estee Lauder Square Shading Brush -


$19.5


Designed for applying any eyeshadows on eyelids Perfectly defines & shapes eye contour areas Made with the finest-quality materials Sculpted & trimmed with precision to optimize application & performance of makeup

Estee Lauder Lip Brush 13L -


Estee Lauder Lip Brush 13L -


$17


With a refined texture that glides onto lips sleekly Offers medium coverage & flexible application Can be used sparingly as concealer or lighter coverage or be layered for full coverage Broadly shields lips from damaging sun rays

Estee Lauder Intuition Parfum 15ml/0.5oz


Estee Lauder Intuition Parfum 15ml/0.5oz


$59


Elegant refreshing and oriental floral fragrance Base notes are orange mandarine bergamot and grapefruit Middle notes are gardenia petals and Chinese rhododenron Final notes are sweet woods and vanilla. Recommended for casual type fragrance

Estee Lauder Estee Lauder Set: Night Repair 30ml + Neck Creme 7ml + Face & Neck Creme SPF 15 5ml + Eye Creme 3ml + Mascara 2.8ml 5pcs+1bag


Estee Lauder Estee Lauder Set: Night Repair 30ml + Neck Creme 7ml + Face & Neck Creme SPF 15 5ml + Eye Creme 3ml + Mascara 2.8ml 5pcs+1bag


$75.5


Estee Lauder Set: 1x Advanced Night Repair 30ml/1oz 1x Resilience Lift Night Firming/Sculpting Face and Neck Creme 7ml/0.24oz 1x Resilience Lift Firming/Sculpting Face and Neck Lotion SPF 15 5ml/0.17oz 1x Resilience Lift Firming/Sculpting Eye Creme 3ml/0.1oz 1x Sumptuous Bold Volume Lifting Mascara – # 01 Black 2.8ml/0.1oz Ideal both for personal use & as a gift

Estee Lauder Pleasures Comfort Shave Gel 200ml/6.7oz


Estee Lauder Pleasures Comfort Shave Gel 200ml/6.7oz


$40.5


A delicately perfumed shave gel for men Prepares skin & beard for a close comfortable shave Prevents minor nicks & scrapes Leaves skin refreshed & comfortable

Estee Lauder Intuition Body Wash 200ml/6.7oz


Estee Lauder Intuition Body Wash 200ml/6.7oz


$36


A luxurious moisturizing body wash A unique property to lock the natural moisture contact of your skin Gently cleanses & hydrates the natural skin Leaves skin completely soft & clean Feels clean & fresh after use

Estee Lauder Beautiful Perfumed Body Powder 100g/3.3oz


Estee Lauder Beautiful Perfumed Body Powder 100g/3.3oz


$55.5


Relaxes your body skin while absorbing excess moisture Lightweight powder captures the modern fragrance Let you enjoy the pleasures everyday Leaves skin feeling comfortably soft & sheer Suitable for all skin types

Estee Lauder High Gloss - No. 12 Spice 15ml/0.5oz


Estee Lauder High Gloss – No. 12 Spice 15ml/0.5oz


$18


Gives your lips irresistibly glossy Amplifying formula plumps lips naturally Long lasting for hours Delivers soft & comfortable sensation Leaves your lips shine sensuously full & attractive

Estee Lauder Brasil Dream Cologne Spray 50ml/1.7oz


Estee Lauder Brasil Dream Cologne Spray 50ml/1.7oz


$43


This fragrance provokes shine of Brazilian sun Indulges senses with hot fruity & opulent floral notes Scent opens with delicious aromas of guava neroli pineapple & orange blossom The heart reveals essence of night jasmine & gardenia from Brazil Dry down to base notes of patchouli sandalwood & coconut milk Perfect for daily wear

Estee Lauder Re-Nutritiv Cream 50ml/1.7oz


Estee Lauder Re-Nutritiv Cream 50ml/1.7oz


$92


A luxurious high performance cream to deeply nourish skin Provides intensive moisture care to keep skin hydrated Incredibly overnight creme to regenerate skin during sleeping Skin feels remarkably softer smoother more supple Promotes the beauty & health of skin

Estee Lauder Re-Nutriv Lifting Mask 50ml/1.7oz


Estee Lauder Re-Nutriv Lifting Mask 50ml/1.7oz


$84


Helps repair the skin’s moisture barrier Softens smoothes & calms skin Evens out skin tone & helps fade discolourations With Vitamin E firms & lifts skin Helps reduce the signs of ageing

Estee Lauder Re-Nutriv Hydrating Foam 125ml/4.2oz


Estee Lauder Re-Nutriv Hydrating Foam 125ml/4.2oz


$46


An ultra-hydrating foamy cleanser Thoroughly removes dirt & impurities Helps restore skin’s moisture barrier Boosts skin to get the most out of other skincare products Instantly soothes & calms the complexion For dry/delicate skin

Estee Lauder Advanced Night Repair Concentrate 30ml/1oz


Estee Lauder Advanced Night Repair Concentrate 30ml/1oz


$81


A powerful treatment to reinvent a beautiful new life for skin Contains 5 times of patented recovery complex in Advanced Night Repair Serum Intensively increases skin natural ability to repair cumulative damage Visibly eliminates effects of assaults & stresses Revitalizes & renews appearance every night After 21 nights skin appears more rested even-toned supple smooth & healthy

Estee Lauder Re-Nutriv Cream 500ml/16.7oz


Estee Lauder Re-Nutriv Cream 500ml/16.7oz


$354.5


A luxurious high performance cream to deeply nourish skin Provides intensive moisture care to keep skin hydrated Incredibly overnight creme to regenerate skin during sleeping Skin feels remarkably softer smoother more supple Promotes the beauty & health of skin

Estee Lauder Gentle Eye MakeUp Remover 100ml/3.4oz


Estee Lauder Gentle Eye MakeUp Remover 100ml/3.4oz


$25


Oil-free formula Removes eye makeup quickly and easily without leaving any oily residueSuitable for contact lens wearers

Estee Lauder Verite Moisture Relief Creme 50ml/1.7oz


Estee Lauder Verite Moisture Relief Creme 50ml/1.7oz


$55


Helps rebuild skin’s defense barrier Effectively keep skin soft & hydrated Improves skin’s elasticity & resilience

Estee Lauder Triple Creme Skin Rehydrator 50ml/1.7oz


Estee Lauder Triple Creme Skin Rehydrator 50ml/1.7oz


$58


A super-hydrating mask Thoroughly draws out dirt & impurities Ensures skin to ideal texture in 10-minute For all skin types

Estee Lauder Pleasures Jasmine Violet Splash 240ml/8.1oz


Estee Lauder Pleasures Jasmine Violet Splash 240ml/8.1oz


$71


A sheer indulgent green floral fragrance for women Cheerful beautiful sensual & alluring Scent opens with blend of tuberose & jasmine petals Follows with fresh notes of wet crisp cucumber & velvety violet leaves Dry down to a hint of carnation to add cool spiciness & mystery Perfect for daily wear

Estee Lauder Illusionist Mascara - No.02 Brown 7ml/0.23oz


Estee Lauder Illusionist Mascara – No.02 Brown 7ml/0.23oz


$30


With exclusive aero-dynamic gel formula Provides a lightweight longwearing lift Available in black brown blue & purple

Estee Lauder Alliage Sport Spray 50ml/1.7oz


Estee Lauder Alliage Sport Spray 50ml/1.7oz


$60


A green citrus & woody fragrance for younger women Crisp energetic & vivacious Top notes of jasmine & citrus Middle notes of rose & walnut Base notes of oak moss vetiver & cedar Recommended for daytime & causal wear

Estee Lauder Idealist Even Skintone Illuminator 50ml/1.7oz


Estee Lauder Idealist Even Skintone Illuminator 50ml/1.7oz


$123


A rapid-functioning brightening serum With a mild intensive & oil-free formula Developed with Triple-Optic Technology CorrectTone Technology & anti-oxidants Helps boost radiance of skin & improves uneven tone Effectively minimizes appearance of blotchiness blemish marks dark spots & discolourations Unveils a clearer fresher & younger looking complexion To use: Apply day & night to cleansed face. Follow with moisturiser


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