http://www.cetaphil.com/Products/Moistur…

I don’t want to pay a lot of money for a little tub that comes with grandiose anti-aging claims (Estee Lauder et al). I have read a bit about the subject and have some experience, I understand some are lighter than others – hand creams being particularly thick. Am I right to presume if it’s light and non-irritating (Cetaphil) then you can put it on your face? Unfortunately these more general moisturizers often don’t specially tell you that they can/cannot be put on the face. Is there any specific criteria that makes a moisturizer appropriate for face use? Do you use generals on your face?
I am male but aren’t a big fan of the male cosmetic lines as the main reason they exist is so stupid homophobic men can safely indulge in skin care without placing themselves in a product section which is predominantly the domain of ladies.